According to the General Statistics Office, in 2024, the total retail sales of goods and consumer service revenue in Vietnam will increase by 8.8% compared to the same period in 2023. In 2025, the Ministry of Industry and Trade forecasts that the retail market will increase to 350 billion USD, contributing 59% of the total budget. According to many experts, to demonstrate its long-term attractiveness, the Vietnamese retail industry needs many solutions for breakthrough growth.
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