Market Access Advisory
Entering new markets with clarity and the right partners
Why market access — and when does it truly matter?
Market access is not only about entering a new country or finding local contacts. It is about understanding the market, choosing the right entry path, and building the right relationships before committing resources.
Many companies see growth opportunities in new markets, yet the path from initial interest to practical execution is often uncertain. These gaps may not appear at the beginning — but they become increasingly important when companies begin exploring market entry, cross-border expansion, local partnerships, distribution, manufacturing, or investment opportunities:
- Limited understanding of local market structure, demand, competition, and decision-making practices
- Difficulty identifying suitable customers, distributors, suppliers, local partners, or strategic counterparts
- Unclear entry strategy, value proposition, and positioning for the target market
- Insufficient preparation before approaching local partners or potential customers
- Misaligned expectations on commercial terms, roles, contributions, and implementation responsibilities
- Limited visibility into regulatory, tax, legal, operational, or sector-specific requirements
- Early market conversations that do not translate into structured opportunities or executable cooperation
If left unaddressed, these issues first weaken trust, timing, and execution — and ultimately affect the company’s ability to enter a new market with confidence, relevance, and a clear path to growth.
Market access matters most before major commitments are made — not after the company has already entered the market without a clear structure.
What We Do
EPS works with international companies entering Vietnam and Vietnamese businesses exploring new markets to assess opportunities, identify suitable counterparts, prepare market engagement, and structure practical cooperation pathways.
We help businesses:
- Clarify market entry objectives, expansion priorities, and expected outcomes
- Assess market potential, local context, competition, and sector-specific considerations
- Identify suitable customers, distributors, suppliers, local partners, or strategic counterparts
- Evaluate partner fit, credibility, readiness, and potential value contribution
- Prepare market entry materials, business profiles, value propositions, and engagement messages
- Support business matching, partner engagement, and negotiation preparation
- Coordinate key commercial, legal, tax, financial, and sector inputs when required
Our market access advisory is practical and partnership-driven, focused on helping clients enter new markets through better preparation, stronger local understanding, and suitable business relationships.
How We Deliver Value
EPS brings local market knowledge, senior-level judgment, and cross-border business experience to help companies convert market entry intentions into clear strategy, trusted engagement, and practical cooperation opportunities.
🔹 Market Entry Strategy & Readiness
We help clients clarify why the market matters, what opportunities are realistic, and what preparation is required before engaging local stakeholders or committing resources.
🔹 Market Understanding & Opportunity Assessment
We assess market structure, demand signals, competitive dynamics, sector conditions, and practical entry considerations to help clients focus on relevant opportunities.
🔹 Partner Mapping & Counterpart Identification
We identify and prioritize suitable customers, distributors, suppliers, local partners, investors, or strategic counterparts based on relevance, capability, credibility, and potential strategic fit.
🔹 Engagement Preparation & Business Matching
We prepare market entry materials, positioning messages, business profiles, and engagement approaches, then support business matching and initial discussions with selected counterparts.
🔹 Negotiation Support & Professional Coordination
We support negotiation preparation and coordinate with legal, tax, financial, and sector specialists when required, helping clients move from market interest toward structured and executable cooperation.
Market access is not about entering quickly, but about entering with clarity, credibility, and the right local relationships.
Selected Advisory Experience
An International Market Entry Case
Context
An international company sought to explore the Vietnamese market and needed to understand local opportunities, identify suitable counterparts, and establish a practical cooperation pathway with trusted local partners.
Principal Advisory Role
The principal advisor of EPS Investing supported the market access process by assessing the local business context, identifying relevant stakeholders, facilitating engagement, and helping shape the cooperation approach between international and Vietnamese parties.
Value Created
The engagement helped the client gain clearer market understanding, build local relationships, and move from initial market interest toward practical cooperation opportunities in Vietnam.
Through cross-border advisory experience and local business networks, EPS supports companies in entering new markets with greater clarity, stronger preparation, and better partner alignment.